Yet another TV executive says Trump is “good for business.” Is sudden good fortune of news media by accident or design?
The craziest part of Donald Trump’s 77-minute loon-a-thon in Phoenix earlier this week came when he rehashed his shtick about the networks turning off live coverage of his speech. Trump seemed to really believe they were shutting the cameras off because “the very dishonest media” was so terrified of his powerful words.
“They’re turning those lights off so fast!” he said. “CNN doesn’t want its failing viewership to see this!”
Trump is wrong about a lot of things, but it’s hard to be more wrong about any one thing than he was about this particular point.
No news director would turn off the feed in the middle of a Trump-meltdown. This presidency has become the ultimate ratings bonanza. Trump couldn’t do better numbers if he jumped off Mount Kilimanjaro carrying a Kardashian.
This was confirmed this week by yet another shruggingly honest TV executive – in this case Tony Maddox, head of CNN International. Maddox said CNN is doing business at “record levels.” He hinted also that the monster ratings they’re getting have taken the sting out of being accused of promoting fake news.
“[Trump] is good for business,” Maddox said. “It’s a glib thing to say. But our performance has been enhanced during this news period.” Maddox, speaking at the Edinburgh TV festival, added that most of the outlets that have been singled out by Trump are doing a swimming business. “If you look at the groups that Trump has primarily targeted: CNN, The New York Times, The Washington Post, Saturday Night Live, Stephen Colbert,” he said, “every single one of those has seen a quite remarkable growth in their viewing figures, in their sales figures.”
Everyone hisses whenever they hear quotes like these. They recall the infamous line from last year by CBS chief Les Moonves, about how Trump “may not be good for America, but he’s damn good for CBS.” Moonves was even cheekier than Maddox. He laughed and added, “The money’s rolling in, and this is fun. They’re not even talking about issues, they’re throwing bombs at each other, and I think the advertising reflects that.”